Boost Your Brand Presence!

Brand ad films, whether classic TV commercials or more popular digital CTA promo videos in recent times, effectively convey the brand messages, evoke emotions, showcase products, and drive engagement and sales through compelling storytelling and visuals.

At Argalian Pictures, we specialize in crafting top-tier ad films that authentically capture your brand’s essence, whether for new product launches or PSA campaigns made for brand CSR videos, fostering a genuine audience connections and enhancing brand presence effectively.

TYPES OF BRAND VIDEOS

Brand Films
TVC/ Digital Ad Films
Social Cause/ CSR Films
Product Launch Films

Check Out Our Brand AD Films Here

digital-ad-film-yop-argalian-pictures
August 11, 2024

YOP

Kapsons Group Ad film shoot Argalian Pictures
August 11, 2024

Kapsons Group

December 8, 2017

AMOUR SONG

CASE STUDY - YOP Ad Film

Ad film shoot during lock-down - Delivering Excellence Against All Odds

Digital Ad film l  Production during COVID lock-down – Delivering Excellence Against All Odds

During the height of the COVID-19 pandemic, Argalian Pictures was tasked with producing an ad film for a US-based digital publicist company. The project request accompanied by tight deadlines and elevated expectations was quite an uphill task to manage, considering the Imposed limitations during the height of the pandemic, but at the same time thrilling to test our capabilities of delivering the best in any given situation.

Originally set to be filmed in a cutting-edge studio in a metropolitan city, the ad production faced significant disruption due to strict lock-downs and travel restrictions. With the shooting crew spread across various locations, the core team found themselves in a small, remote town with limited resources, forcing the director and creative producer to rethink their approach. And since failure was not an option, they swiftly adapted, drawing on their creativity and resourcefulness to overcome the challenges. Discarding the initial plan, a new script was formulated that focused more on narrative and emotions to resonate deeply in a world grappling with isolation. The ad was shot in a secluded town-hall, transformed into a minimalist set with the help of black curtains and a DIY lighting structure. Another challenge was managing the art design with limited access to the desired props for the set. In true collaborative spirit, the entire crew stepped in, bringing in furniture and props from their own spaces to craft a makeshift set. Despite the constraints, the result was seamless—everything blended effortlessly with the script and theme, capturing the essence of the story without missing a beat. The result was a minimal yet perfect set that created a professional, ethereal look, rivaling studio conditions. Despite the lack of professional equipment, the shooting crew delivered stunning visuals through innovative use of local resources and adaptive roles.

Casting foreign talent in the small town posed another challenge. Traditional method of sourcing talent through agency was impractical, so social media and local networks in town were explored. The team managed to find a suitable face that aligned precisely with the client’s vision. The authenticity of the ad was enhanced by engaging a native US voice-over artist remotely to seamlessly integrate into the final product. Argalian Pictures completed the entire project in just five days including concept/scripting, filming, and editing to meet the deadlines.

The client was overwhelmingly positive about the final ad, praising the team’s ability to overcome significant obstacles. The ad’s success highlighted Argalian Pictures’ adaptability, innovation, and commitment to excellence. This project not only met but exceeded expectations, setting new standards for the company’s creative capabilities.

It stands as a testament to the team’s resilience and ability to turn challenges into opportunities, inspiring future projects with its innovative spirit.

"Its not the destination its the journey"

Behind the scenes of an Ad Film shoot.

Behind the scene of a brand ad film project for a US based client during COVID lockdown. It was quite an uphill task arranging the required talent, or finding an adequate shooting space with filming crew in a small town, as lockdown restrictions had made it impossible to travel to Mumbai for adequate filming conditions. Making the best of limited resources available for shoot, Argalian Pictures completed the task in just four days including concept/scripting, filming, and editing to meet the deadlines.

Argalian Pictures : A Premium TV Commercial Production Company

Collaborating with us guarantees a smooth, comprehensive, and impressive commercial.We handle every aspect of production, from developing the concept,casting talent to securing filming locations to editing the final product. Argalian pictures ensures out of box execution and efficiency every step of the way to ensure that your commercial exceeds your expectations.

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What Our Clients Say

Our Clients

FAQS On Digital/ TVC Ad Commercials

Q. What is the difference between TVC and digital ad commercials?

The main difference is the cost, platform and the target. While TVC ads are relatively costlier (production+broadcasting expenses), targeted on the broadcasting channel’s demographics and the time slot during which the ad airs as viewed on TV screens, digital ads are displayed on digital platforms like social media, websites, streaming services, and mobile apps, making them more cost-effective with flexible budgeting options, and target audience based on user data such as demographics, interests, online behaviour, and geographic location.Second defining feature is the length of the ad. While TVC advertisements air on TV, usually lasting 15 to 60 seconds, digital ads can have flexible duration, ranging from a few seconds to several minutes, depending on platform and ad type.In terms of analytics, TVC being a passive, non -interactive medium, performance measurement is possible only through viewership ratings and audience surveys.Digital ads are often interactive and the performance of an ad can be measured using analytics are available, through real-time data on impressions, clicks, conversions, and user engagement.

Q. How long does it take to create an ad commercial?

The time to deliver an ad commercial depends on the complexity of the production and the timeline of the project. However, most ad films take several weeks to produce, from the concept development to the final product.

Q. What is the process of creating an ad commercial?

The process of making a digital/TVC ad involves several steps, including concept development/ ad copy/ scripting, story-boarding, casting, filming, and post-production. At Argalian Pictures, we work closely with our clients to understand their expectations and develop creative concepts that effectively align with the client’s needs.

Q. Can your production company assist with only concept development for an ad film?

Yes, Argalian Pictures offers concept development services. Our writing team works closely with clients to understand their brand, target audience, and goals, creating compelling concepts and ad copies that resonate with the intended viewers.

Q. Does a TV commercial production company handle the media planning and buying as well?

Not all TV commercial production companies offer comprehensive services, including media planning and buying services. Most companies focus solely on the creative aspects of production.

Q. What makes Argalian Pictures different from other Ad commercial production agencies?

What makes Argalian Pictures stand out from other similar production companies is our ability to deliver a world-class ad film solutions at a cost-effective price.As a reputable film production company in India, we bring creativity, our commitment to quality, an experience in-house team capable of working under challenging situations, and a client-centric approach to every project, ensuring exceptional results.

Q .How can I get a quote of ad film production services at Argalian Pictures?

Getting a quote from us is super easy. Simply reach out to us by leaving a brief of your requirements plus your contact details below, and our team will guide you through the process, after understanding your goals, and providing a tailored solution for your brand to make it shine through competition.

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